BitGet, the world’s largest universal exchange (UEX), has released a new global video featuring World Cup winner Julián Álvarez, using soccer culture to illustrate a simple idea: “If you want to trade around the world, you don’t have to shop.”
This video brings Bitget’s Universal Exchange vision to life through a setting familiar to soccer fans. Inside a stylized soccer megastore, Alvarez browses match-day essentials that double as investment tips. Cryptocurrency has replaced football, stocks have become shin guards, and foreign exchange is embedded in boots made for speed. A visual language does the heavy lifting and instantly turns complex multi-asset ideas into intuitive ones. Everything a trader needs is under one roof.
This creative arrives at Bitget’s core proposition as it evolves into a universal exchange offering unified access to cryptocurrencies, tokenized stocks, gold, foreign exchange, and derivatives through a single account. Instead of switching platforms in response to market fluctuations, users can rotate capital between asset classes with greater efficiency, transparency, and flexibility. This video captures this change in a way that is approachable for football fans, and also translates smoothly to traders who value speed, coverage, and control.
“Just as professional soccer players need access to the best equipment in one place, Bitget provides traders with seamless access to diverse asset classes within one platform,” said Ignacio Aguirre, Chief Marketing Officer at Bitget. “That convenience becomes a competitive advantage.”
Alvarez’s role in the campaign reflects the same principles behind UEX. Consistency, responsiveness and the ability to adapt to changes in the game. As markets become increasingly interconnected and trade around the clock, Bitget’s infrastructure is designed to support continued access and smarter capital deployment across asset classes, without compromising liquidity or costs.
The new video is now live across Bitget’s global channels and marks the latest step in the brand’s commitment to blend culture, sports, and trade education in the UEX era. While Bitget continues to expand its market reach and roll out additional multi-asset features, the message behind the campaign remains the same. Trade smarter. Be prepared. Everything you need is within reach.
Watch the full video here.
About biget
Bitget is the world’s largest universal exchange (UEX), serving over 125 million users and providing access to over 2 million crypto tokens, over 100 tokenized stocks, ETFs, commodities, FX, and precious metals including gold. This ecosystem is committed to helping users trade smarter with AI agents co-piloting trade execution. Bitget is driving cryptocurrency adoption through strategic partnerships with LALIGA and MotoGP™. In line with its Global Impact Strategy, Bitget is collaborating with UNICEF to help educate 1.1 million people on blockchain by 2027. Bitget currently leads the tokenized TradFi market, offering the industry’s lowest fees and highest liquidity across 150 regions worldwide.
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