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GATE, the global leader in cryptocurrency trading platform, has officially adopted the new international domain Gate.com and unveiled a redesigned brand logo, marking a key milestone in the evolution of the platform. This strategic move aims to unify brand identity, strengthen global presence, strengthen user trust and tell a new chapter in Gate’s development.
The upgrade, following Gate’s 12th anniversary celebration, closely coinciding with the new, clear vision of the platform announced at a global event in Dubai, becoming the “next-generation crypto exchange.” It means a transformative leap from industry leadership to innovation leadership, and from technological excellence to global strategic expansion.
Previously, GATE also adopted the new Chinese name “Damen” (meaning “gate”), which symbolized an open gateway to the future of cryptographic future for users around the world. The unified domain and logo update reflects the platform’s commitment to inclusiveness and marks the beginning of a new chapter that builds a trusted, globally connected cryptographic ecosystem.
Brand Updates: From Visual Upgrades to Strategic Evolution
As a pioneer in the Crypto industry, GATE has focused on creating a safe, compliant, innovative digital asset trading ecosystem since its founding in 2013. Today, the platform serves more than 23 million users around the world and supports trading in over 3,800 cryptocurrencies.
It was also one of the first exchanges to implement Zero Knowledge Proof (ZKP) technology to verify spare transparency, ensuring 100% verifiable potential for platform assets. According to the latest Proof-of-Reserves report, Gate’s total reserves exceed $10.865 billion, with a reserve ratio of 128.57%.
Overhauling this brand not only enhances Gate’s visual identity, it is also a critical step in its global outreach strategy. The new domain Gate.com is concise, highly recognizable, globally intuitive, and enhances user awareness of the platform’s professionalism and reliability.
The newly designed logo employs a modern, minimalist aesthetic that encapsulates the core principles of the gate: “trust as a foundation,” “innovation,” and “continuous evolution,” representing a comprehensive upgrade of technology, ecosystems and compliance.
Additionally, GATE Group’s global platform Gate will adopt a unified brand name, “Gate,” along with all locally approved entities, Gate Japan, Gate Dubai and Gate Europe. Brand upgrades present a cohesive global identity and further strengthen Gate’s professional image and international influence as a major global exchange.
Strategic Leap: Building a “Next-Generation Crypto Exchange”
Beneath the surface of this brand’s transformation is bolder strategic ambitions. On April 30th, at Gate’s 12th anniversary global celebrities held in Dubai, founder and CEO Dr. Han presented his vision to build a “next-generation crypto exchange.” This strategy highlights transformative growth across three core pillars.
Technology-driven innovation: Continuously upgrade your trading experience through iterative product development and breakthroughs in the underlying technology. Global Compliance: Establish a robust global compliance network backed by licenses and regulatory approvals across multiple jurisdictions, enhancing industry reliability. Ecosystem integration: expansion from trading to Web3, infrastructure and investment services, building a closed-loop digital economy.
Gate’s mission is to continuously strengthen its delivery with a professional, secure and open approach, aiming to become the foundational infrastructure of the global digital economy and provide users around the world with reliable, future-ready digital asset services.
Gate Group focuses on its “compliance-first” strategy and is steadily moving forward with the existence of global regulations. In recent years, its various entities have acquired or completed regulatory registration, license, approval, or approval in various jurisdictions, including Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, Hong Kong, and more.
In 2024, the GATE Group entity completed the acquisition of the Japanese style Exchange Coin Master, further consolidating its compliance footprint in the Asia-Pacific region. More recently, Gate Technology Fze (“Gate Dubai”), an entity from Gate Group, recently received a fully operational license from Dubai’s Virtual Asset Regulator (VARA). The license allows Gate Dubai to provide crypto trading services to institutional investors, qualified investors and retail users, marking a major milestone in its expansion into the MENA region and global markets.
This is a testament to our long-standing commitment to security, transparency and user protection.
With technology innovation, user experience, growing ecosystems and parallel marching of global compliance, GATE has evolved from a top-class trading platform to a trusted global digital finance ecosystem. The launch of the Gate.com domain and updated logo represent more than a brand update. This is a declaration of GATE’s long-term commitment and vision for the global user community.
GATE is firmly committed to the development principles of user-first, innovation and global compliance, and will continue to work with users, developers and partners around the world to shape the future of secure, open and sustainable crypto.
Disclaimer:
The content of this specification does not constitute an offer, solicitation or recommendation. You should always seek the advice of an independent expert before making an investment decision. Please note that GATE may restrict or prohibit the use of all or part of the Service from restricted locations. Read the User Agreement for more information.
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