The Crypto Content Creators Campus (CCCC) Lisbon 2025 departed from the standard crypto conference formula. It shifted the focus from spectacle to production.
There were no large side events or influencer stages. Instead, creators filmed late into the night, wrote scripts, edited videos, and experimented with AI. The atmosphere felt more like a creative lab than an industry convention.
Nas Daily clearly captured this change.
“The most well-organized event for a small group…everyone here is like one big family.”
MMCrypto agreed:
“This is probably the most valuable conference for me as a content creator…I work here.”
Cecilia H. from MEXC, who also attended in 2024, pointed out the following regarding the change:
“Last year it was very formal, but this year it feels down-to-earth and community-oriented. It feels like a real campus.”
Bybit CEO Ben Zhou placed the event in a broader context.
“A milestone event that defines a new era of influencer-driven, AI-powered Web3 monetization.”
Day 1: AI, Influence, and the New Creator Architecture
Bybit’s Ben Zhou began by discussing the evolution of affiliate marketing, from pre-2017 improvisations to Bybit’s structured partner platform to the compliance-driven finfluencer era of 2025. His key lines set the tone.
“If you can hold your audience’s attention for 15 minutes a day, it will convert.”
He emphasized long-term trust amid tightening regulations.
“People trust people faster than brands, but creators who think long-term will shape the future of cryptocurrencies.”
Jordan Crypt guided the conversation with the realities of early creator growth: publishing hundreds of low-profile videos, learning from algorithms, building a team, and staying consistent. His message was clear.
“Never sacrifice your dignity. Your audience is sacred.”
The AI Monetization Committee of Nick Tran, Sergej Loiter, and Tom Schmidt reinforced one idea: that AI is the operational foundation for creators’ work.
Tran outlined the latest stack: TikTok for reach, YouTube for monetization, Telegram for community, and AI for acceleration. His message was direct.
“Creators who use AI will be replaced by creators who do not use AI.”
Nas Daily added one of the most candid statements of the event.
“AI is eating our industry alive, and if you haven’t been paying attention, I don’t know what to say.”
Ran Neuner concluded day one with a structured view of influence.
“Influence is visibility times credibility…and it’s the only asset you can’t sell.”
He warned of how quickly influence can crumble through bad calls and poor sponsorship, and outlined the path from sponsorship to partnership to ownership.
Day 2: Identity, Branding and Creator House
The 24-hour Creator House Sprint served as the core workshop of the event. The team created a complete content concept, script, edit, and distribution plan before presenting to Nas Daily, Nick Tran, Nick Puckrin, and Musa Tariq. The feedback was direct and practical.
May Musk brought the discussion back to values and resilience.
“Stay true to yourself. Why would you want to change? Life is short. Don’t make friends that aren’t good for you.”
The session with Musa Tariq and Philippe reminded the creators that they are operating as entrepreneurs and that consistency and reputation determine longevity.
Campus, not Congress
CCCC Lisbon 2025 provided a blueprint for a new Web3 gathering that is intimate, global, structured and collaborative.
As MMCrypto says, “Inspiring, interesting, and empowering,” and in the end, CCCC 2025 became a place where influence was built, not celebrated.
