Interactive Strength Inc. (TRNR), a US-based producer of professional fitness equipment, has announced plans to establish what could become the largest publicly listed cryptocurrency department in the US, with artificial intelligence (AI) at its heart.
The company plans to secure up to $500 million through its securities purchase agreements. Revenue is used to obtain artificial Super Intelligence Alliance (FET) tokens associated with the Fetch.ai project.
US Fitness Company Establishes FET Token Department of Treasury
According to the official announcement, the initiative began with an initial $55 million investment from private equity firm ATW Partners and an investment from Web3 investment and market production company DWF Labs.
This marked the first stage of the TRNR strategy to build critical FET retention. Additionally, to ensure security, TRNR is partnering with Bitgo, a leading cryptocurrency management provider, to manage and trade FET assets.
The goal is to increase the company’s financial flexibility. This strategy also supports TRNR’s ambitions in AI and digital fitness. Additionally, it aims to provide shareholders with greater exposure to emerging growth assets.
“Fetch.ai is the market leader, the intersection of today’s two most important technology trends: artificial intelligence and cryptography. We believe that the strategy of acquiring a significant number of FET tokens can dramatically accelerate the mission of TRNR shareholders to create important long-term value.
In particular, under the agreement, Fetch.Ai will partner with TRNR to enhance digital fitness products and quickly track the development of AI-powered personal training platforms.
The move places FETs alongside Solana (Sol), Ethereum (ETH), XRP (XRP) and Bittensor (TAO) as Altcoins, which have gained traction in the growing trend of the establishment of the Ministry of Cryptocurrency.
Despite the announcement, Fet, the fourth largest AI token per Coingecko, has not shown an immediate price increase. In fact, over the past days, Altcoin’s value has dropped by 6.9%. At the time of pressing, it was trading at $0.75.
Nevertheless, Crypto analyst and investor Ted Pillows believes prices will recover quickly. In a recent X (formerly Twitter) post, Pillow highlighted that FETs can be closer to breakouts and can go over a dollar.
“$0.7-$0.72 seems like strong support, so DIP is for purchase. Once the FET exceeds $0.8 it runs as soon as $1.1-1.2,” the post read.
Meanwhile, TRNR shares experienced a pump-and-dump pattern following the news, and their shares rose sharply before retreating.

At the time of writing, the stock price was $0.91, down 21.3% since the announcement pump.
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