Crypto.com CEO Kris Marszalek unveils a platform for personalized AI agents, taking the company into the artificial intelligence space.
The $70 million acquisition of the “ai.com” domain supports this effort and will debut during a Super Bowl LX commercial on February 8th.
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This launch marks a significant strategic shift for Marszalek. His company previously made headlines for spending $700 million on naming rights to the Los Angeles Arena, formerly known as Staples Center, which also drew some skepticism.
Nevertheless, the move demonstrates high-stakes capital commitment to the convergence of blockchain technology and generative AI.
The company says its new platform will allow retail users to deploy “agent” AI tools in less than 60 seconds without any technical coding knowledge.
These agents are designed to perform autonomous tasks such as organizing workflows, sending messages, and managing cross-application projects.
Although the interface is targeted at mainstream consumers, Marszalek described the long-term vision as a “decentralized network” where billions of agents self-improve and share functionality.
“Ai.com is on a mission to accelerate the arrival of AGI by building a decentralized network of autonomous, self-improving AI agents that perform real-world tasks for the benefit of humanity,” he said.
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Notably, this structure reflects the decentralized spirit of the cryptocurrency industry.
The company said its agents operate in a “dedicated, secure environment” where data is encrypted with a user-specific key. This architecture ostensibly limits the platform’s access to personal information.
The move highlights a broader trend among crypto industry executives to seek new growth stories as digital asset markets mature.
By launching with a Super Bowl spot, Marszalek is betting that mainstream demand for automated personal assistants will outweigh crypto-related project fatigue.
The platform plans to roll out financial services integration and agent marketplace in future updates.
This trajectory aims for a hybrid business model that combines subscription tiers and transaction-based economics.
However, this business is facing a steep slope.
The venture must compete in an increasingly crowded market dominated by well-capitalized incumbents like OpenAI and Google.
At the same time, they face the challenge of convincing users to trust cryptocurrency-native companies with sensitive personal data.
