(January 9, 2026) – BTCC, the world’s longest-running cryptocurrency exchange, has launched its first campaign of 2026, the New Year Trading Festival, featuring an unprecedented $10 million prize pool, making it one of the industry’s largest seasonal rewards programs.
The campaign is split into two phases and is designed to reward the platform’s growing global trading community as BTCC enters 2026 with momentum after being recently named Best CEX at the BeInCrypto 100 Awards.
“This New Year Trading Festival is our way of giving back to the amazing community that has supported the growth of BTCC,” said Marcus Chen, Product Manager of BTCC Exchange.
“With a prize pool of $10 million, we look forward to rewarding our users for their trust and continued support, as well as rewarding both experienced traders and new participants for choosing BTCC as their trading platform.”
The New Year Trading Festival will feature two different contests spread over two phases. Phase 1, which will run from January 4 to January 30, 2026, will feature a futures trading competition with a prize pool of 1.9 million USDT, with higher trading volumes leading to bigger rewards. Additionally, the Profit Margin Competition will reward top performers with 100,000 USDT.
In addition to the USDT prize, the top three winners of the futures trading competition will receive premium prizes.
1st Place: 100g Gold Bar (worth 15,000 USDT) 2nd Place: 2 ETH (worth 6,200 USDT) 3rd Place: MacBook Pro (worth 3,500 USDT)
Details of Phase 2 of the campaign will be announced in late January.
The New Year Trading Festival coincides with BTCC’s recent achievements at the prestigious BeInCrypto 100 Awards 2025, where the platform won the “Best Centralized Exchange – Community Choice” award. This rating, determined by a community vote, highlights BTCC’s strong relationship with its user base and commitment to putting transparency, security, and community first.
For more information on the New Year Trading Festival, please visit the BTCC website to learn more about the campaign.
About BTCC
Founded in 2011, BTCC is the world’s leading cryptocurrency exchange serving over 11 million users in over 100 countries. BTCC has partnered with 2023 Defensive Player of the Year and two-time NBA All-Star Jaren Jackson Jr. as its global brand ambassador to provide a secure and accessible crypto trading service with an unparalleled user experience.
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